Society, Milk and Gender. 

Our ideas about gender roles are constantly shaped, formed and reformed by the beliefs and expectations of society.  This ad candidly illustrates modern sterotypical attitudes towards gender by purposefully advocating that fashion sense and sex appeal are defining characteristics of the feminine person.  This ideology of "model behavior" enforces the unequal constructions of male and female genders.  If the "strenght" of the feminine person is realized by the deminsions of the body and the way the body is portrayed through choice of fashion her role is consequently marginalized in society.