For consumers Mc Donald’s offers the best available way to get from being hungry to being full (Ritzer 12)” Something as simple as the parking lot has been incorporated into the Mc Donald’s plan and copied by other restaurants. Mc Donald’s also were the first to uncover and understand the importance of the drive-through window and how to make the process more efficient. In 1975 Mc Donald’s opened their first drive-through,in Oklahoma City, and within four short years almost half of Mc Donald's restaurants had a drive-through. Many fast food restaurants followed and within a few short years almost every fast food restaurant had a drive-through.

The whole concept of buying and eating fast food has become mundane and, almost, second nature in American society.  Fast food has been taken for granted, much like brushing one’s teeth or stopping for a red light. It has become a social custom as an American to partake in the fast food world (Schlosser 3). It is as if the American public finds eating and buying fast as a  part of their regular daily routine.

“Mc Donald's is a place to fill their stomachs with lots of calories and carbohydrates so that they can move on to the next rationally organized activity. Eating to refuel is far more efficient than eating to enjoy a culinary experience (Ritzer 69)”.

            Mc Donald’s, by catering to those with limited incomes, accentuates the gap in the soc-economic divide in American society. “At last count, nearly 37 million Americans across the nation live in unrelenting poverty (Mantsios 181)”.  Researchers have found that the higher your social class standing, the higher one’s life expectancy. Researchers have also found an inverse relationship between social class and health. In all health related areas, the poor do not share the same life chances as those in a class above them (Mantsios 186).  Since Mc Donald’s carters to a quantity not quality mentality, their food choices are far more appealing, to those on limited income, than those whom money is not as large of an issue. A single working mother on limited income will, most likely, choose running through Mc Donald’s drive through, rather than to go to the grocery store and buy food to prepare. Mc Donald’s has developed a system that caters to those in the position of little time and income. By Mc Donald’s offering large portions, meals catered to children, convenience, and reasonable prices Mc Donald’s seems to cater to those of lower social classes.